Mastering the hype cycle : how to choose the right innovation at the right time

By:

Fenn, Jackie

Contributor(s):

Raskino, Mark

Material type: Text

TextPublication details: Boston Harvard Business School Press 2008Description: xviii,237pISBN:

1422121100

Subject(s):

DDC classification:

658.406 FEN

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Book	CEPT Library	Faculty of Architecture	658.406 FEN	Available	Status:Catalogued;Bill No:IN268		005551

Total holds: 0

Contents Preface xi Acknowledgments xvii Part 1 The Hype Cycle One Hype Cycle winners and Losers 3 Two Behind the Hype Cycle 25 Three Hype Cycle Traps and Challenges 47 Four Hype Cycle Opportunities and Lessons 65 Part 2 The STREET Process Fivewhat It Takes to Master the Hype Cycle 91 Six Scope : Establishing the Context for Innovation109 Seven Track: Collecting the Innovation Candidates 133 Eight Rank : Prioritizing the Candidates 149 NineEvaluate : Understanding Rewards and Risks 165 Ten Evangelize and Transfer : Making It Happen180 Eleven : Future Cycles 211 Notes 219 Index 227 About the Authors 237

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