Mastering the hype cycle : how to choose the right innovation at the right time
Fenn, Jackie
Mastering the hype cycle : how to choose the right innovation at the right time - Boston Harvard Business School Press 2008 - xviii,237p.
Contents Preface xi Acknowledgments xvii Part 1 The Hype Cycle One Hype Cycle winners and Losers 3 Two Behind the Hype Cycle 25 Three Hype Cycle Traps and Challenges 47 Four Hype Cycle Opportunities and Lessons 65 Part 2 The STREET Process Fivewhat It Takes to Master the Hype Cycle 91 Six Scope : Establishing the Context for Innovation109 Seven Track: Collecting the Innovation Candidates 133 Eight Rank : Prioritizing the Candidates 149 NineEvaluate : Understanding Rewards and Risks 165 Ten Evangelize and Transfer : Making It Happen180 Eleven : Future Cycles 211 Notes 219 Index 227 About the Authors 237
1422121100
Environmental health personnel
Organizational change
Technological innovations--Management
India -- Punjab
658.406 / FEN
Mastering the hype cycle : how to choose the right innovation at the right time - Boston Harvard Business School Press 2008 - xviii,237p.
Contents Preface xi Acknowledgments xvii Part 1 The Hype Cycle One Hype Cycle winners and Losers 3 Two Behind the Hype Cycle 25 Three Hype Cycle Traps and Challenges 47 Four Hype Cycle Opportunities and Lessons 65 Part 2 The STREET Process Fivewhat It Takes to Master the Hype Cycle 91 Six Scope : Establishing the Context for Innovation109 Seven Track: Collecting the Innovation Candidates 133 Eight Rank : Prioritizing the Candidates 149 NineEvaluate : Understanding Rewards and Risks 165 Ten Evangelize and Transfer : Making It Happen180 Eleven : Future Cycles 211 Notes 219 Index 227 About the Authors 237
1422121100
Environmental health personnel
Organizational change
Technological innovations--Management
India -- Punjab
658.406 / FEN