Mastering the hype cycle : how to choose the right innovation at the right time (Record no. 22307)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01080nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1422121100 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.406 |
| Item number | FEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fenn, Jackie |
| 245 ## - TITLE STATEMENT | |
| Title | Mastering the hype cycle : how to choose the right innovation at the right time |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Harvard Business School Press |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,237p. |
| 500 ## - GENERAL NOTE | |
| General note | Contents Preface xi Acknowledgments xvii Part 1 The Hype Cycle One Hype Cycle winners and Losers 3 Two Behind the Hype Cycle 25 Three Hype Cycle Traps and Challenges 47 Four Hype Cycle Opportunities and Lessons 65 Part 2 The STREET Process Fivewhat It Takes to Master the Hype Cycle 91 Six Scope : Establishing the Context for Innovation109 Seven Track: Collecting the Innovation Candidates 133 Eight Rank : Prioritizing the Candidates 149 NineEvaluate : Understanding Rewards and Risks 165 Ten Evangelize and Transfer : Making It Happen180 Eleven : Future Cycles 211 Notes 219 Index 227 About the Authors 237 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Environmental health personnel |
| -- | Organizational change |
| -- | Technological innovations--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | India -- Punjab |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Raskino, Mark |
| 890 ## - COUNTRY | |
| -- | United States |
| 891 ## - TOPIC | |
| -- | MTM |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Faculty of Architecture | CEPT Library | CEPT Library | 22/11/2009 | Book Plaza | 995.00 | 658.406 FEN | 005551 | 30/08/2013 | 30/08/2013 | Book | Status:Catalogued;Bill No:IN268 |