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Marketing metrics : 50+ metrics every executive should master

By: Material type: TextTextPublication details: Delhi Dorling Kindersley (India) Pvt. Ltd. 2008Description: xvi,359pISBN:
  • 8131719855
DDC classification:
  • 658.8 FAR
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Book CEPT Library Faculty of Architecture 658.8 FAR Available Status:Catalogued;Bill No:097263 004127
Total holds: 0

CONTENTS Acknowledgments xi About the Authorsxiii Foreword xv 1. Introduction 1 2. Share Of Hearts, Minds, And Markets 11 3. Margins and Profits 45 4. Product And Portfolio Management 89 5. Customer Profitability 129 6. Sales Force And Channel Management 157 7. Pricing Strategy 195 8. Promotion 239 9. Advertising Media And Web Metrics 263 10. Marketing And Finance 305 11. The Marketing Metrics X- Ray 323 Bibliography 335 Endnotes 339 Index 345

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