Marketing metrics : 50+ metrics every executive should master (Record no. 22195)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00869nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131719855 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | FAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Farris, Paul W. & Others |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing metrics : 50+ metrics every executive should master |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Dorling Kindersley (India) Pvt. Ltd. |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi,359p. |
| 500 ## - GENERAL NOTE | |
| General note | CONTENTS Acknowledgments xi About the Authorsxiii Foreword xv 1. Introduction 1 2. Share Of Hearts, Minds, And Markets 11 3. Margins and Profits 45 4. Product And Portfolio Management 89 5. Customer Profitability 129 6. Sales Force And Channel Management 157 7. Pricing Strategy 195 8. Promotion 239 9. Advertising Media And Web Metrics 263 10. Marketing And Finance 305 11. The Marketing Metrics X- Ray 323 Bibliography 335 Endnotes 339 Index 345 |
| 890 ## - COUNTRY | |
| -- | India |
| 891 ## - TOPIC | |
| -- | MTM |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Faculty of Architecture | CEPT Library | CEPT Library | 07/01/2009 | Himanshu Book Co. | 375.00 | 1 | 2 | 658.8 FAR | 004127 | 09/03/2015 | 27/01/2015 | 30/08/2013 | Book | Status:Catalogued;Bill No:097263 |