Marketing metrics : 50+ metrics every executive should master
Farris, Paul W. & Others
Marketing metrics : 50+ metrics every executive should master - Delhi Dorling Kindersley (India) Pvt. Ltd. 2008 - xvi,359p.
CONTENTS Acknowledgments xi About the Authorsxiii Foreword xv 1. Introduction 1 2. Share Of Hearts, Minds, And Markets 11 3. Margins and Profits 45 4. Product And Portfolio Management 89 5. Customer Profitability 129 6. Sales Force And Channel Management 157 7. Pricing Strategy 195 8. Promotion 239 9. Advertising Media And Web Metrics 263 10. Marketing And Finance 305 11. The Marketing Metrics X- Ray 323 Bibliography 335 Endnotes 339 Index 345
8131719855
658.8 / FAR
Marketing metrics : 50+ metrics every executive should master - Delhi Dorling Kindersley (India) Pvt. Ltd. 2008 - xvi,359p.
CONTENTS Acknowledgments xi About the Authorsxiii Foreword xv 1. Introduction 1 2. Share Of Hearts, Minds, And Markets 11 3. Margins and Profits 45 4. Product And Portfolio Management 89 5. Customer Profitability 129 6. Sales Force And Channel Management 157 7. Pricing Strategy 195 8. Promotion 239 9. Advertising Media And Web Metrics 263 10. Marketing And Finance 305 11. The Marketing Metrics X- Ray 323 Bibliography 335 Endnotes 339 Index 345
8131719855
658.8 / FAR