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Writing for busy readers : communicate more effectively in the real world

By: Contributor(s): Publication details: Dutton 2023Description: ix,242,ipISBN:
  • 9780593187487
DDC classification:
  • 808.02 ROG
Contents:
Contents Introduction 1 PART ONE : Engaging the Reader 1. Get Inside Your Reader's Head 15 2. Think Like a Busy Reader 29 3. Know Your Goals 43 PART TWO : Six Principles of Effective Writing 4. First Principle: Less Is More 49 5. Second Principle: Make Reading Easy 71 6. Third Principle: Design for Easy Navigation 95 7. Fourth Principle: Use Enough Formatting but No More 125 8. Fifth Principle: Tell Readers Why They Should Care 141 9. Sixth Principle: Make Responding Easy 151 PART THREE : Putting the Principles to Work 10. Tools, Tips, and FAQs 169 11. Our Words, Our Selves 195 12. Now What? 203 Checklist 207 Appendix: Words and Alternatives 209 Acknowledgments 211 Notes 213 Index 235
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book CEPT Library General 808.02 ROG Available 025508
Book CEPT Library General 808.02 ROG Checked out to Namrata Dobariya (0005064789) 31/12/2024 025509
Total holds: 0

Contents
Introduction 1
PART ONE : Engaging the Reader
1. Get Inside Your Reader's Head 15
2. Think Like a Busy Reader 29
3. Know Your Goals 43
PART TWO : Six Principles of Effective Writing
4. First Principle: Less Is More 49
5. Second Principle: Make Reading Easy 71
6. Third Principle: Design for Easy Navigation 95
7. Fourth Principle: Use Enough Formatting but No More 125
8. Fifth Principle: Tell Readers Why They Should Care 141
9. Sixth Principle: Make Responding Easy 151
PART THREE : Putting the Principles to Work
10. Tools, Tips, and FAQs 169
11. Our Words, Our Selves 195
12. Now What? 203
Checklist 207
Appendix: Words and Alternatives 209
Acknowledgments 211
Notes 213
Index 235

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