Writing for busy readers : communicate more effectively in the real world
Publication details: Dutton 2023Description: ix,242,ipISBN:- 9780593187487
- 808.02 ROG
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | CEPT Library | General | 808.02 ROG | Available | 025508 | |||
Book | CEPT Library | General | 808.02 ROG | Checked out to Namrata Dobariya (0005064789) | 31/12/2024 | 025509 |
Contents
Introduction 1
PART ONE : Engaging the Reader
1. Get Inside Your Reader's Head 15
2. Think Like a Busy Reader 29
3. Know Your Goals 43
PART TWO : Six Principles of Effective Writing
4. First Principle: Less Is More 49
5. Second Principle: Make Reading Easy 71
6. Third Principle: Design for Easy Navigation 95
7. Fourth Principle: Use Enough Formatting but No More 125
8. Fifth Principle: Tell Readers Why They Should Care 141
9. Sixth Principle: Make Responding Easy 151
PART THREE : Putting the Principles to Work
10. Tools, Tips, and FAQs 169
11. Our Words, Our Selves 195
12. Now What? 203
Checklist 207
Appendix: Words and Alternatives 209
Acknowledgments 211
Notes 213
Index 235
There are no comments on this title.