Writing for busy readers : communicate more effectively in the real world
Rogers, Todd
Writing for busy readers : communicate more effectively in the real world - Dutton 2023 - ix,242,ip.
Contents
Introduction 1
PART ONE : Engaging the Reader
1. Get Inside Your Reader's Head 15
2. Think Like a Busy Reader 29
3. Know Your Goals 43
PART TWO : Six Principles of Effective Writing
4. First Principle: Less Is More 49
5. Second Principle: Make Reading Easy 71
6. Third Principle: Design for Easy Navigation 95
7. Fourth Principle: Use Enough Formatting but No More 125
8. Fifth Principle: Tell Readers Why They Should Care 141
9. Sixth Principle: Make Responding Easy 151
PART THREE : Putting the Principles to Work
10. Tools, Tips, and FAQs 169
11. Our Words, Our Selves 195
12. Now What? 203
Checklist 207
Appendix: Words and Alternatives 209
Acknowledgments 211
Notes 213
Index 235
9780593187487
808.02 / ROG
Writing for busy readers : communicate more effectively in the real world - Dutton 2023 - ix,242,ip.
Contents
Introduction 1
PART ONE : Engaging the Reader
1. Get Inside Your Reader's Head 15
2. Think Like a Busy Reader 29
3. Know Your Goals 43
PART TWO : Six Principles of Effective Writing
4. First Principle: Less Is More 49
5. Second Principle: Make Reading Easy 71
6. Third Principle: Design for Easy Navigation 95
7. Fourth Principle: Use Enough Formatting but No More 125
8. Fifth Principle: Tell Readers Why They Should Care 141
9. Sixth Principle: Make Responding Easy 151
PART THREE : Putting the Principles to Work
10. Tools, Tips, and FAQs 169
11. Our Words, Our Selves 195
12. Now What? 203
Checklist 207
Appendix: Words and Alternatives 209
Acknowledgments 211
Notes 213
Index 235
9780593187487
808.02 / ROG