Writing for busy readers : communicate more effectively in the real world (Record no. 71382)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01151 a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780593187487 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 808.02 |
| Item number | ROG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rogers, Todd |
| 245 ## - TITLE STATEMENT | |
| Title | Writing for busy readers : communicate more effectively in the real world |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Dutton |
| Date of publication, distribution, etc | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix,242,ip. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents<br/>Introduction 1<br/>PART ONE : Engaging the Reader<br/>1. Get Inside Your Reader's Head 15<br/>2. Think Like a Busy Reader 29<br/>3. Know Your Goals 43<br/>PART TWO : Six Principles of Effective Writing <br/>4. First Principle: Less Is More 49<br/>5. Second Principle: Make Reading Easy 71<br/>6. Third Principle: Design for Easy Navigation 95<br/>7. Fourth Principle: Use Enough Formatting but No More 125<br/>8. Fifth Principle: Tell Readers Why They Should Care 141<br/>9. Sixth Principle: Make Responding Easy 151<br/>PART THREE : Putting the Principles to Work<br/>10. Tools, Tips, and FAQs 169<br/>11. Our Words, Our Selves 195<br/>12. Now What? 203<br/>Checklist 207<br/>Appendix: Words and Alternatives 209<br/>Acknowledgments 211<br/>Notes 213<br/>Index 235 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lasky Fink, Jessica |
| 890 ## - Country | |
| Country | India |
| 891 ## - Topic | |
| Topic | General |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | CEPT Library | CEPT Library | 02/11/2023 | amazon.in | 2019.00 | 4 | 808.02 ROG | 025508 | 12/08/2024 | 29/07/2024 | 2019.00 | 02/11/2023 | Book | ||||||
| Dewey Decimal Classification | General | CEPT Library | CEPT Library | 02/11/2023 | amazon.in | 2019.00 | 6 | 808.02 ROG | 025509 | 11/06/2024 | 11/06/2024 | 2019.00 | 02/11/2023 | Book | 31/12/2024 |