Contents
Acknowledgements iii
Abstract iv
List of figures v
List of tables vi
1. Introduction 1
2. Need for study 3
3. Objective 5
4. Scope of study 5
5. Research methodolgy 6
5.1. Literature review 6
5.2. Data collection & analysis 6
6. Literature review 7
6.1. Introduction 7
6.2. Review 7
7. Interview Question 27
8. Thesis Schedule 29
9. Data Collection & Analysis 31
9.1. Introduction 31
9.2. Quantitative Data Collection & Analysis 31
9.2.1.Data Collection for Quantitative Analysis 31
9.2.2.Quantitative Data Analysis 32
9.2.3.Validity and reliability of questionnaire survey 38
9.3. Qualitative data collection & analysis 47
9.3.1.Qualitative data collection 47
9.3.2.Qualitative data analysis 48
9.4. Result Summary 49
9.5. Comparison with previous study 52
10. Conclusion 53
11. Future Scope 54
References 55
Annexures A 56
Annexures B 64