Places identity, image and reputation

By:

Anholt, Simon

Publication details: New York Palgrave Macmillan 2010Description: ix,168pISBN:

9780230239777

Subject(s):

DDC classification:

307.760688 ANH

Contents:

CONTENTS List of Figure and Tables ix Introduction 1 1 Images of Place: Is This About Marketing, or Isn't It? 9 2. On Image and Trust 20 3.National Identity: Cause or Effect? 31 4. Should Places Have Simple Images? 38 5. Sketches of National Image and Identity 48 Pakistan and Mexico 48 Kenya 49 Denmark 51 Italy 53 Israel 57 Switzerland 61 Latvia 64 America 68 Albania 73 Bilbao and Dubai 74 Asia 75 China 77 6.When Does Marketing Make Sense? 84 7.Pubhc Diplomacy and Place Branding: Where's the Link?94 8.'Brand Europe' - Where Next? 103 How the world sees Europe 105 Defining'brand Europe' 109 9.Public Sector, Private Sector 117 10.The Media and National Image 125 The national Media Centre 132 Bad press 133 The question of deserved reputation 136 Picking your battles 141 11.Is This About Me?' - The Critical Issue of Relevance 144 S12.ome Conclusions 157 Notes 161 Index 163

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	CEPT Library	Faculty of Management	307.760688 ANH	Available		015225

Total holds: 0

CONTENTS
List of Figure and Tables ix
Introduction 1
1 Images of Place: Is This About Marketing, or Isn't It? 9
2. On Image and Trust 20
3.National Identity: Cause or Effect? 31
4. Should Places Have Simple Images? 38
5. Sketches of National Image and Identity 48
Pakistan and Mexico 48
Kenya 49
Denmark 51
Italy 53
Israel 57
Switzerland 61
Latvia 64
America 68
Albania 73
Bilbao and Dubai 74
Asia 75
China 77
6.When Does Marketing Make Sense? 84
7.Pubhc Diplomacy and Place Branding: Where's the Link?94
8.'Brand Europe' - Where Next? 103
How the world sees Europe 105
Defining'brand Europe' 109
9.Public Sector, Private Sector 117
10.The Media and National Image 125
The national Media Centre 132
Bad press 133
The question of deserved reputation 136
Picking your battles 141
11.Is This About Me?' - The Critical Issue of Relevance 144
S12.ome Conclusions 157
Notes 161
Index 163

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