Places identity, image and reputation (Record no. 42660)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01316 a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230239777 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 307.760688 |
| Item number | ANH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Anholt, Simon |
| 245 ## - TITLE STATEMENT | |
| Title | Places identity, image and reputation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Palgrave Macmillan |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix,168p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | CONTENTS<br/>List of Figure and Tables ix<br/>Introduction 1<br/>1 Images of Place: Is This About Marketing, or Isn't It? 9<br/>2. On Image and Trust 20<br/>3.National Identity: Cause or Effect? 31<br/>4. Should Places Have Simple Images? 38<br/>5. Sketches of National Image and Identity 48<br/>Pakistan and Mexico 48<br/>Kenya 49<br/>Denmark 51<br/>Italy 53<br/>Israel 57<br/>Switzerland 61<br/>Latvia 64<br/>America 68<br/>Albania 73<br/>Bilbao and Dubai 74<br/>Asia 75<br/>China 77<br/>6.When Does Marketing Make Sense? 84<br/>7.Pubhc Diplomacy and Place Branding: Where's the Link?94<br/>8.'Brand Europe' - Where Next? 103<br/>How the world sees Europe 105<br/>Defining'brand Europe' 109<br/>9.Public Sector, Private Sector 117<br/>10.The Media and National Image 125<br/>The national Media Centre 132<br/>Bad press 133<br/>The question of deserved reputation 136<br/>Picking your battles 141<br/>11.Is This About Me?' - The Critical Issue of Relevance 144<br/>S12.ome Conclusions 157<br/>Notes 161<br/>Index 163<br/><br/> |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 41442 |
| 890 ## - Country | |
| Country | USA |
| 891 ## - Topic | |
| Topic | FM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Faculty of Management | CEPT Library | CEPT Library | 06/04/2016 | Books India | 3211.00 | 5 | 3 | 307.760688 ANH | 015225 | 24/10/2018 | 28/09/2018 | 4014.20 | 28/03/2016 | Book |