Places identity, image and reputation
Anholt, Simon
Places identity, image and reputation - New York Palgrave Macmillan 2010 - ix,168p.
CONTENTS
List of Figure and Tables ix
Introduction 1
1 Images of Place: Is This About Marketing, or Isn't It? 9
2. On Image and Trust 20
3.National Identity: Cause or Effect? 31
4. Should Places Have Simple Images? 38
5. Sketches of National Image and Identity 48
Pakistan and Mexico 48
Kenya 49
Denmark 51
Italy 53
Israel 57
Switzerland 61
Latvia 64
America 68
Albania 73
Bilbao and Dubai 74
Asia 75
China 77
6.When Does Marketing Make Sense? 84
7.Pubhc Diplomacy and Place Branding: Where's the Link?94
8.'Brand Europe' - Where Next? 103
How the world sees Europe 105
Defining'brand Europe' 109
9.Public Sector, Private Sector 117
10.The Media and National Image 125
The national Media Centre 132
Bad press 133
The question of deserved reputation 136
Picking your battles 141
11.Is This About Me?' - The Critical Issue of Relevance 144
S12.ome Conclusions 157
Notes 161
Index 163
9780230239777
307.760688 / ANH
Places identity, image and reputation - New York Palgrave Macmillan 2010 - ix,168p.
CONTENTS
List of Figure and Tables ix
Introduction 1
1 Images of Place: Is This About Marketing, or Isn't It? 9
2. On Image and Trust 20
3.National Identity: Cause or Effect? 31
4. Should Places Have Simple Images? 38
5. Sketches of National Image and Identity 48
Pakistan and Mexico 48
Kenya 49
Denmark 51
Italy 53
Israel 57
Switzerland 61
Latvia 64
America 68
Albania 73
Bilbao and Dubai 74
Asia 75
China 77
6.When Does Marketing Make Sense? 84
7.Pubhc Diplomacy and Place Branding: Where's the Link?94
8.'Brand Europe' - Where Next? 103
How the world sees Europe 105
Defining'brand Europe' 109
9.Public Sector, Private Sector 117
10.The Media and National Image 125
The national Media Centre 132
Bad press 133
The question of deserved reputation 136
Picking your battles 141
11.Is This About Me?' - The Critical Issue of Relevance 144
S12.ome Conclusions 157
Notes 161
Index 163
9780230239777
307.760688 / ANH