Sales management : keys to effective sales

By:

Mishra, Pundrik

Material type: Text

TextPublication details: New Delhi Global India Publications Pvt. Ltd. 2009Description: vi,302pISBN:

9380228457

DDC classification:

658.8 MIS

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Book	CEPT Library	Faculty of Architecture	658.8 MIS	Available	Status:Catalogued;Bill No:BBC/1174/10		006149

Total holds: 0

CONTENTS Preface v 1. Sales Management : An Introduction 1 2. The Importance of Sales Promotion 9 3. The Global Dimension of Sales Promotion 51 4. Key Promotional Concepts and Thinkers 67 5. Communication Strategy 115 6. Managing Sales and Promotion Work 169 7. Current Trends in Sales 189 8. Management of Direct Sales and Marketing 223 9. Scope and Nature of Sales Management 243 10. Personal Selling 259 Bibliography 295 Index 301

There are no comments on this title.

to post a comment.


Location Chart	Basement 1 (B1)	Class No. 600 - 649, 660 - 699
	(B1) :Mezzanine 1	Class No. 700 - 728
	(B1) :Mezzanine 2	Class No. 728.1 - 799, 650 - 659, Reference Books, Faculty work
	Basement 2 (B2)	Class No. 000 - 599, 800-999
	Basement 3 (B3) (Please Inquire at the Counter for resources)	Theses, Students' works, Bound Journals, Drawings, Atlas, Oversize Books, Rare Books, IS codes, Non-book Materials