Sales management : keys to effective sales (Record no. 29761)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00827nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9380228457 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MIS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mishra, Pundrik |
| 245 ## - TITLE STATEMENT | |
| Title | Sales management : keys to effective sales |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Global India Publications Pvt. Ltd. |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi,302p. |
| 500 ## - GENERAL NOTE | |
| General note | CONTENTS Preface v 1. Sales Management : An Introduction 1 2. The Importance of Sales Promotion 9 3. The Global Dimension of Sales Promotion 51 4. Key Promotional Concepts and Thinkers 67 5. Communication Strategy 115 6. Managing Sales and Promotion Work 169 7. Current Trends in Sales 189 8. Management of Direct Sales and Marketing 223 9. Scope and Nature of Sales Management 243 10. Personal Selling 259 Bibliography 295 Index 301 |
| 890 ## - COUNTRY | |
| -- | India |
| 891 ## - TOPIC | |
| -- | MTM |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Faculty of Architecture | CEPT Library | CEPT Library | 04/07/2010 | Bright Book Company | 395.00 | 658.8 MIS | 006149 | 30/08/2013 | 30/08/2013 | Book | Status:Catalogued;Bill No:BBC/1174/10 |