Sales management : keys to effective sales
Mishra, Pundrik
Sales management : keys to effective sales - New Delhi Global India Publications Pvt. Ltd. 2009 - vi,302p.
CONTENTS Preface v 1. Sales Management : An Introduction 1 2. The Importance of Sales Promotion 9 3. The Global Dimension of Sales Promotion 51 4. Key Promotional Concepts and Thinkers 67 5. Communication Strategy 115 6. Managing Sales and Promotion Work 169 7. Current Trends in Sales 189 8. Management of Direct Sales and Marketing 223 9. Scope and Nature of Sales Management 243 10. Personal Selling 259 Bibliography 295 Index 301
9380228457
658.8 / MIS
Sales management : keys to effective sales - New Delhi Global India Publications Pvt. Ltd. 2009 - vi,302p.
CONTENTS Preface v 1. Sales Management : An Introduction 1 2. The Importance of Sales Promotion 9 3. The Global Dimension of Sales Promotion 51 4. Key Promotional Concepts and Thinkers 67 5. Communication Strategy 115 6. Managing Sales and Promotion Work 169 7. Current Trends in Sales 189 8. Management of Direct Sales and Marketing 223 9. Scope and Nature of Sales Management 243 10. Personal Selling 259 Bibliography 295 Index 301
9380228457
658.8 / MIS