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Extending the supply chain : how cutting-edge companies bridge the critical last mile into customer's homes

By: Material type: TextTextPublication details: New Delhi PHI Learning Pvt Ltd 2009Description: xviii,252pISBN:
  • 8120337530
DDC classification:
  • 658.7 BOY
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Book CEPT Library Faculty of Management 658.7 BOY Available Status:Catalogued;Bill No:351 008141
Total holds: 0

CONTENTS Foreword vii Preface xi Part 1 : Introduction 1 1 The great divide between customers and retailers 3 Part 2 : Strategies 25 2 Decoupled extended supply chains 27 3 Semi-exteneded supply chains 49 4 Fully extended supply chains 81 5 Centralized extended supply chains 107 Part 3 : Tranforming the Supply Chain 133 6 Strategy : meshing operational and marketing goals 135 7 Marketing : tapping customers' latent desires 155 8 Supply chain design : how to bridge the last mile 171 9 Information technology : facilitating learning and streamlining transactions The future of the extended supply chain 205 10 The future of the extended supply chain 231 Index 241

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