Extending the supply chain : how cutting-edge companies bridge the critical last mile into customer's homes (Record no. 11279)

MARC details
000 -LEADER
fixed length control field 01130nam a2200157Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120337530
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.7
Item number BOY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Boyer, Kenneth Karel & others
245 ## - TITLE STATEMENT
Title Extending the supply chain : how cutting-edge companies bridge the critical last mile into customer's homes
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. PHI Learning Pvt Ltd
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent xviii,252p.
500 ## - GENERAL NOTE
General note CONTENTS Foreword vii Preface xi Part 1 : Introduction 1 1 The great divide between customers and retailers 3 Part 2 : Strategies 25 2 Decoupled extended supply chains 27 3 Semi-exteneded supply chains 49 4 Fully extended supply chains 81 5 Centralized extended supply chains 107 Part 3 : Tranforming the Supply Chain 133 6 Strategy : meshing operational and marketing goals 135 7 Marketing : tapping customers' latent desires 155 8 Supply chain design : how to bridge the last mile 171 9 Information technology : facilitating learning and streamlining transactions The future of the extended supply chain 205 10 The future of the extended supply chain 231 Index 241
890 ## - COUNTRY
-- India
891 ## - TOPIC
-- MTM
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type Public note
        Faculty of Management CEPT Library CEPT Library 14/08/2011 Jai Book Distributors 325.00 658.7 BOY 008141 30/08/2013 30/08/2013 Book Status:Catalogued;Bill No:351
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