Extending the supply chain : how cutting-edge companies bridge the critical last mile into customer's homes
Boyer, Kenneth Karel & others
Extending the supply chain : how cutting-edge companies bridge the critical last mile into customer's homes - New Delhi PHI Learning Pvt Ltd 2009 - xviii,252p.
CONTENTS Foreword vii Preface xi Part 1 : Introduction 1 1 The great divide between customers and retailers 3 Part 2 : Strategies 25 2 Decoupled extended supply chains 27 3 Semi-exteneded supply chains 49 4 Fully extended supply chains 81 5 Centralized extended supply chains 107 Part 3 : Tranforming the Supply Chain 133 6 Strategy : meshing operational and marketing goals 135 7 Marketing : tapping customers' latent desires 155 8 Supply chain design : how to bridge the last mile 171 9 Information technology : facilitating learning and streamlining transactions The future of the extended supply chain 205 10 The future of the extended supply chain 231 Index 241
8120337530
658.7 / BOY
Extending the supply chain : how cutting-edge companies bridge the critical last mile into customer's homes - New Delhi PHI Learning Pvt Ltd 2009 - xviii,252p.
CONTENTS Foreword vii Preface xi Part 1 : Introduction 1 1 The great divide between customers and retailers 3 Part 2 : Strategies 25 2 Decoupled extended supply chains 27 3 Semi-exteneded supply chains 49 4 Fully extended supply chains 81 5 Centralized extended supply chains 107 Part 3 : Tranforming the Supply Chain 133 6 Strategy : meshing operational and marketing goals 135 7 Marketing : tapping customers' latent desires 155 8 Supply chain design : how to bridge the last mile 171 9 Information technology : facilitating learning and streamlining transactions The future of the extended supply chain 205 10 The future of the extended supply chain 231 Index 241
8120337530
658.7 / BOY