Harvard business review on doing business in China
Harvard business review on doing business in China
- Boston Harvard Business School Press 2004
- ix,204p.
- Harvard business review paperback series .
CONTENTS The Great Transition 1 KENNETH LIEBERTHAL AND GEOFFREY LIEBERTHAL The Chinese Negotiation 31 JOHN L. GRAHAM AND N. MARK LAM The Hidden Dragons 57 MING ZENG AND PETER J. WILLIAMSON Short-Term Results: The Litmus Test for Success in China 79 RICK YAN Entering China: An Unconventional Approach 105 WILFRIED VANHONACKER To Reach China's Consumers, Adapt to Guo Qing123 RICK YAN Trouble in Paradise 141 KATHERINE XIN AND VLADIMIR PUCIK The Forgotten Strategy 163 PANKAJ GHEMAWAT About the Contributors 187 Index 189
1591396387
Highway engineering
Business enterprises, Foreign
Commerce
Commercial policy
International business enterprises
Investments, Foreign
Routes -- Conception et construction
Routes -- Entretien et réparations
Technique routière.
Highway and traffic engineering
658.1149
CONTENTS The Great Transition 1 KENNETH LIEBERTHAL AND GEOFFREY LIEBERTHAL The Chinese Negotiation 31 JOHN L. GRAHAM AND N. MARK LAM The Hidden Dragons 57 MING ZENG AND PETER J. WILLIAMSON Short-Term Results: The Litmus Test for Success in China 79 RICK YAN Entering China: An Unconventional Approach 105 WILFRIED VANHONACKER To Reach China's Consumers, Adapt to Guo Qing123 RICK YAN Trouble in Paradise 141 KATHERINE XIN AND VLADIMIR PUCIK The Forgotten Strategy 163 PANKAJ GHEMAWAT About the Contributors 187 Index 189
1591396387
Highway engineering
Business enterprises, Foreign
Commerce
Commercial policy
International business enterprises
Investments, Foreign
Routes -- Conception et construction
Routes -- Entretien et réparations
Technique routière.
Highway and traffic engineering
658.1149