CONTENTS Foreword vii Preface ix Acknowledgments xiii Introduction xvii Chapter OneWHY STRATEGIC INNOVATORS NEED A DIFFERENT APPROACH TO EXECUTION 1 Chapter TwoWHY ORGANIZATIONS, LIKE ELEPHANTS, NEVER FORGET 21 Case: Corning Microarray Technologies Chapter ThreeTAMING THE ELEPHANT 41 Chapter Four WHY TENSIONS RISE WHEN BORROWS FROM CORE CO 55 Case: New York Times Digital Chapter FiveTURNING TENSION INTO A PRODUCTIVE FORCE 67 Chapter SixWHY LEARNING FROM EXPERIENCE IS AN UNNATURAL ACT 89 Chapter SevenHow BEING BOLD, COMPETITIVE, OR DEMANDING CAN INHIBIT LEARNING 113 Case: Hasbro Interactive Chapter EightHow BEING REASONABLE, INSPIRING, OR DILIGENT CAN INHIBIT LEARNING 129 Case: Capstan-White Chapter NineFINDING GOLD WITH THEORY-FOCUSED PLANNING 149 Chapter TenTHE TEN RULES EXPLAINED 183 Case: Analog Devices Notes 199 Index 217 About the Authors 223