Strategic brand management : measuring and managing brand equity
Material type:
TextPublication details: New Delhi Jnanada Prakashan 2010Description: vi,353pISBN: - 8171394116
- 658.827 SIN
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
| Book | CEPT Library | Faculty of Architecture | 658.827 SIN | Available | Status:Catalogued;Bill No:315 | 007730 |
CONTENTS Foreword (v) 1 Brand Equity: Capitalising on Intellectual Capital 1 2 Brand Equity to Market Performance 13 3 Brand Management: Role of Trademarks 57 4 Brand Literature Review 69 5 Brand and Product Management 99 6 Consumer Brand Management 124 7 Corporate Branding 158 8 Ethical Branding and Corporate Reputation 189 9 Evolution of Brand and Stock Market 205 10 Online Brand Management 221 11 Strategic Brand Management in Global Environment 248 12 The Impact of Market Information on Building Brand Equity in Logistics 262 13 The Role of Corporate Branding in a Market 287 14 Tourist Brand Management and Loyalty 320 Bibliography 343 Index 347
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