Strategic brand management : measuring and managing brand equity (Record no. 32123)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01088nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8171394116 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | SIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Singh, Uttamkumar |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management : measuring and managing brand equity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Jnanada Prakashan |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi,353p. |
| 500 ## - GENERAL NOTE | |
| General note | CONTENTS Foreword (v) 1 Brand Equity: Capitalising on Intellectual Capital 1 2 Brand Equity to Market Performance 13 3 Brand Management: Role of Trademarks 57 4 Brand Literature Review 69 5 Brand and Product Management 99 6 Consumer Brand Management 124 7 Corporate Branding 158 8 Ethical Branding and Corporate Reputation 189 9 Evolution of Brand and Stock Market 205 10 Online Brand Management 221 11 Strategic Brand Management in Global Environment 248 12 The Impact of Market Information on Building Brand Equity in Logistics 262 13 The Role of Corporate Branding in a Market 287 14 Tourist Brand Management and Loyalty 320 Bibliography 343 Index 347 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jyee, Ravi |
| 890 ## - COUNTRY | |
| -- | India |
| 891 ## - TOPIC | |
| -- | MTM |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Faculty of Architecture | CEPT Library | CEPT Library | 23/08/2011 | Jai Book Distributors | 999.00 | 1 | 658.827 SIN | 007730 | 18/02/2024 | 06/02/2024 | 30/08/2013 | Book | Status:Catalogued;Bill No:315 |