Marketing channels

By:

Coughlan, Anne T. & others

Material type: Text

TextPublication details: Delhi Dorling Kindersley (India) Pvt. Ltd. 2008Edition: Ed.7Description: xxii,602pISBN:

813171263X

DDC classification:

658.84 COU

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Book	CEPT Library	Faculty of Architecture	658.84 COU	Available	Status:Catalogued;Bill No:SAL/156		004304

Total holds: 0

CONTENTS : Prefacexix PART I: INTRODUCTION 1 Chapter 1Marketing Channels: Structure and Functions1 PART II: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY 40 Chapter 2 Segmentation for Marketing Channel Design: Service Outputs 40 Chapter 3Supply Side Channel Analysis: Channel Flows and Efficiency Analysis72 Chapter 4 Supply-Side Channel Analysis: Channel Structure and Intensity 112 Chapter 5Gap Analysis154 PART III:CHANNEL IMPLEMENTATION 196 Chapter 6 Channel Power: Getting It, Using It, Keeping It 196 Chapter 7 Managing Conflict to Increase Channel Coordination243 Chapter 8Strategic Alliances in Distribution289 Chapter 9Vertical Integration in Distribution330 Chapter 10 Legal Constraints on Marketing Channel Policies377 PART IV:CHANNEL INSTITUTIONS 425 Chapter 11Retailing 425 Chapter 12Wholesaling 484 Chapter 13Franchising518 Chapter 14 Logistics and Supply Chain Management 560 Company Index 577 Name Index583 Subject Index589

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