Marketing channels (Record no. 22180)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01328nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 813171263X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | COU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Coughlan, Anne T. & others |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing channels |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed.7 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Dorling Kindersley (India) Pvt. Ltd. |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii,602p. |
| 500 ## - GENERAL NOTE | |
| General note | CONTENTS : Prefacexix PART I: INTRODUCTION 1 Chapter 1Marketing Channels: Structure and Functions1 PART II: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY 40 Chapter 2 Segmentation for Marketing Channel Design: Service Outputs 40 Chapter 3Supply Side Channel Analysis: Channel Flows and Efficiency Analysis72 Chapter 4 Supply-Side Channel Analysis: Channel Structure and Intensity 112 Chapter 5Gap Analysis154 PART III:CHANNEL IMPLEMENTATION 196 Chapter 6 Channel Power: Getting It, Using It, Keeping It 196 Chapter 7 Managing Conflict to Increase Channel Coordination243 Chapter 8Strategic Alliances in Distribution289 Chapter 9Vertical Integration in Distribution330 Chapter 10 Legal Constraints on Marketing Channel Policies377 PART IV:CHANNEL INSTITUTIONS 425 Chapter 11Retailing 425 Chapter 12Wholesaling 484 Chapter 13Franchising518 Chapter 14 Logistics and Supply Chain Management 560 Company Index 577 Name Index583 Subject Index589 |
| 891 ## - TOPIC | |
| -- | MTM |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Faculty of Architecture | CEPT Library | CEPT Library | 17/12/2008 | Ashok Prakashan Mandir | 350.00 | 658.84 COU | 004304 | 30/08/2013 | 30/08/2013 | Book | Status:Catalogued;Bill No:SAL/156 |