CONTENTS : Prefacexix PART I: INTRODUCTION 1 Chapter 1Marketing Channels: Structure and Functions1 PART II: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY 40 Chapter 2 Segmentation for Marketing Channel Design: Service Outputs 40 Chapter 3Supply Side Channel Analysis: Channel Flows and Efficiency Analysis72 Chapter 4 Supply-Side Channel Analysis: Channel Structure and Intensity 112 Chapter 5Gap Analysis154 PART III:CHANNEL IMPLEMENTATION 196 Chapter 6 Channel Power: Getting It, Using It, Keeping It 196 Chapter 7 Managing Conflict to Increase Channel Coordination243 Chapter 8Strategic Alliances in Distribution289 Chapter 9Vertical Integration in Distribution330 Chapter 10 Legal Constraints on Marketing Channel Policies377 PART IV:CHANNEL INSTITUTIONS 425 Chapter 11Retailing 425 Chapter 12Wholesaling 484 Chapter 13Franchising518 Chapter 14 Logistics and Supply Chain Management 560 Company Index 577 Name Index583 Subject Index589