CONTENTS ACKNOWLEDGMENTS ix INTRODUCTION Doing What Can't Be Done 1 Howard Armstrong ONE Through the Eye of an Iconoclast13 Dale Chihuly, Paul Lauterbur, Nolan Bushnell TWOFrom Perception to Imagination 35 Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis THREE Fear-The Inhibitor of Action 59 Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions FOUR How Fear Distorts Perception83 NASA, Richard Feynman, Solomon Asch, Martin Luther King Jr. FIVE Why the Fear of Failure Makes People Risk Averse107 David Dreman, Bill Miller, Henry Ford SIX Brain Circuits for Social Networking129 Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett SEVEN Private Spaceflight-A Case Study of Iconoclasts Working Together 155 Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans EIGHT When Iconoclast Becomes Icon179 Arthur Jones, Jonas Salk, Steve Jobs APPENDIX The Iconoclast's Pharmacopeia 201 NOTES 223 INDEX 233 ABOUT THE AUTHOR 254