MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01596nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1422115011 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
745.401 |
| Item number |
BER |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berns, Gregory |
| 245 ## - TITLE STATEMENT |
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| Title |
Iconoclast : a neuroscientist reveals how to think differently |
| Medium |
Book |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston |
| Name of publisher, distributor, etc |
Harvard Business School Press |
| Date of publication, distribution, etc |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x,250,ip. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CONTENTS ACKNOWLEDGMENTS ix INTRODUCTION Doing What Can't Be Done 1 Howard Armstrong ONE Through the Eye of an Iconoclast13 Dale Chihuly, Paul Lauterbur, Nolan Bushnell TWOFrom Perception to Imagination 35 Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis THREE Fear-The Inhibitor of Action 59 Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions FOUR How Fear Distorts Perception83 NASA, Richard Feynman, Solomon Asch, Martin Luther King Jr. FIVE Why the Fear of Failure Makes People Risk Averse107 David Dreman, Bill Miller, Henry Ford SIX Brain Circuits for Social Networking129 Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett SEVEN Private Spaceflight-A Case Study of Iconoclasts Working Together 155 Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans EIGHT When Iconoclast Becomes Icon179 Arthur Jones, Jonas Salk, Steve Jobs APPENDIX The Iconoclast's Pharmacopeia 201 NOTES 223 INDEX 233 ABOUT THE AUTHOR 254 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
98388 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Personnel -- Direction |
| -- |
Neuropsychology |
| -- |
Psychology, Industrial |
| -- |
Creative ability |
| -- |
Iconoclasm |
| 9 (RLIN) |
98389 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Personnel management - Manuals |
| 9 (RLIN) |
98390 |
| 890 ## - Country |
|---|
| Country |
India |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
