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Creating breakthrough products : innovation from product planning to program approval

By: Contributor(s): Publication details: New Jersey FT Press 2022Description: xxx,302,ipISBN:
  • 9780139696947
DDC classification:
  • 745.2068 CAG
Contents:
Contents Foreword xv Preface xix Acknowledgments xxv Glossary of Acronyms and Terms xxix Part I: The Argument 1 Chapter 1. What Drives New Product Development 2 Chapter 2. Moving to the Upper Right 32 Chapter 3. The Upper Right: The Value Quadrant 54 Chapter 4. The Core of a Successful Brand Strategy: Breakthrough Products and Services 84 Part II: The Process 105 Chapter 5. A Comprehensive Approach to User-Centered, Integrated New Product Development 106 Chapter 6. Integrating Disciplines and Managing Diverse Teams 138 Chapter 7. Understanding the User's Needs, Wants, and Desires 174 Part III: Further Evidence 213 Chapter 8. Case Studies: The Power of the Upper Right 214 Chapter 9. Automotive Design: Product Differentiation through User-Centered iNPD 254 Epilogue 289 Index 295
List(s) this item appears in: Display of New Collection of Design Books - 2024
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book CEPT Library Faculty of Management 745.2068 CAG Available 025737
Total holds: 0

Contents
Foreword xv
Preface xix
Acknowledgments xxv
Glossary of Acronyms and Terms xxix
Part I: The Argument 1
Chapter 1. What Drives New Product Development 2
Chapter 2. Moving to the Upper Right 32
Chapter 3. The Upper Right: The Value Quadrant 54
Chapter 4. The Core of a Successful Brand Strategy: Breakthrough Products and Services 84
Part II: The Process 105
Chapter 5. A Comprehensive Approach to User-Centered, Integrated New Product Development 106
Chapter 6. Integrating Disciplines and Managing Diverse Teams 138
Chapter 7. Understanding the User's Needs, Wants, and Desires 174
Part III: Further Evidence 213
Chapter 8. Case Studies: The Power of the Upper Right 214
Chapter 9. Automotive Design: Product Differentiation through User-Centered iNPD 254
Epilogue 289
Index 295

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