Creating breakthrough products : innovation from product planning to program approval
Cagan, Jonathan
Creating breakthrough products : innovation from product planning to program approval - New Jersey FT Press 2022 - xxx,302,ip.
Contents
Foreword xv
Preface xix
Acknowledgments xxv
Glossary of Acronyms and Terms xxix
Part I: The Argument 1
Chapter 1. What Drives New Product Development 2
Chapter 2. Moving to the Upper Right 32
Chapter 3. The Upper Right: The Value Quadrant 54
Chapter 4. The Core of a Successful Brand Strategy: Breakthrough Products and Services 84
Part II: The Process 105
Chapter 5. A Comprehensive Approach to User-Centered, Integrated New Product Development 106
Chapter 6. Integrating Disciplines and Managing Diverse Teams 138
Chapter 7. Understanding the User's Needs, Wants, and Desires 174
Part III: Further Evidence 213
Chapter 8. Case Studies: The Power of the Upper Right 214
Chapter 9. Automotive Design: Product Differentiation through User-Centered iNPD 254
Epilogue 289
Index 295
9780139696947
745.2068 / CAG
Creating breakthrough products : innovation from product planning to program approval - New Jersey FT Press 2022 - xxx,302,ip.
Contents
Foreword xv
Preface xix
Acknowledgments xxv
Glossary of Acronyms and Terms xxix
Part I: The Argument 1
Chapter 1. What Drives New Product Development 2
Chapter 2. Moving to the Upper Right 32
Chapter 3. The Upper Right: The Value Quadrant 54
Chapter 4. The Core of a Successful Brand Strategy: Breakthrough Products and Services 84
Part II: The Process 105
Chapter 5. A Comprehensive Approach to User-Centered, Integrated New Product Development 106
Chapter 6. Integrating Disciplines and Managing Diverse Teams 138
Chapter 7. Understanding the User's Needs, Wants, and Desires 174
Part III: Further Evidence 213
Chapter 8. Case Studies: The Power of the Upper Right 214
Chapter 9. Automotive Design: Product Differentiation through User-Centered iNPD 254
Epilogue 289
Index 295
9780139696947
745.2068 / CAG