Influencing the influenced : understanding customer's buying behaviour to design retail store layouts (softcopy is also available)

By:

Agarwal, Sanjay (UI0292)

Contributor(s):

Nagarsheth, Snehal (Guide)

Material type: Text

TextPublication details: 2021Description: 126pDDC classification:

I TH-0520 AGA

Contents:

Approval Acknowledgment Proposal CHAPTER 1- Understanding Retail and Retail Environment 1.1-Definitions 1.2-Category of Retail 1.3-Retail Environment CHAPTER 2- Understanding Customers 2.1- Who Customers Are 2.2- What Customers Want and Why 2.3- How Customers Buy CHAPTER 3- Mapping Customers Behaviour 3.1- Emotional State Model 3.2- Application of ESM in Retail 3.3- Decoding Customers Emotions in Retail 3.4- Survey of Retail stores to study ESM Model CHAPTER 4- Case Studies 4.1- Introduction of Case Studies and Methodology 4.2- Case Study 1- Convenience store 4.3- Case Study 2- Specialty Food store 4.4- Case Study 3- Super Market 4.5- Case Study 4- Specialty Fashion store 4.6- Case Study 5- Departmental store 4.7- Case Study 6- Home store 4.8- Case Study 7- Electronics store 4.9- Case Study 8- Automobile Store 4.10- Case Study 9- Travel store 4.11- Inferences of Case Studies CHAPTER 5- Conclusion Inferences, Summary and Conclusion Appendices Survey Question Sample Model Store Review and Feedback References & Bibliography List of Figures

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Thesis	CEPT Library	Faculty of Design	I TH-0520 AGA	Not For Loan		023296

Total holds: 0

Approval
Acknowledgment
Proposal
CHAPTER 1- Understanding Retail and Retail Environment
1.1-Definitions
1.2-Category of Retail
1.3-Retail Environment
CHAPTER 2- Understanding Customers
2.1- Who Customers Are
2.2- What Customers Want and Why
2.3- How Customers Buy
CHAPTER 3- Mapping Customers Behaviour
3.1- Emotional State Model
3.2- Application of ESM in Retail
3.3- Decoding Customers Emotions in Retail
3.4- Survey of Retail stores to study ESM Model
CHAPTER 4- Case Studies
4.1- Introduction of Case Studies and Methodology
4.2- Case Study 1- Convenience store
4.3- Case Study 2- Specialty Food store
4.4- Case Study 3- Super Market
4.5- Case Study 4- Specialty Fashion store
4.6- Case Study 5- Departmental store
4.7- Case Study 6- Home store
4.8- Case Study 7- Electronics store
4.9- Case Study 8- Automobile Store
4.10- Case Study 9- Travel store
4.11- Inferences of Case Studies
CHAPTER 5- Conclusion
Inferences, Summary and Conclusion
Appendices
Survey Question
Sample Model Store
Review and Feedback
References & Bibliography
List of Figures

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