Influencing the influenced : understanding customer's buying behaviour to design retail store layouts (softcopy is also available)
Agarwal, Sanjay (UI0292)
Influencing the influenced : understanding customer's buying behaviour to design retail store layouts (softcopy is also available) - 2021 - 126p.
Approval
Acknowledgment
Proposal
CHAPTER 1- Understanding Retail and Retail Environment
1.1-Definitions
1.2-Category of Retail
1.3-Retail Environment
CHAPTER 2- Understanding Customers
2.1- Who Customers Are
2.2- What Customers Want and Why
2.3- How Customers Buy
CHAPTER 3- Mapping Customers Behaviour
3.1- Emotional State Model
3.2- Application of ESM in Retail
3.3- Decoding Customers Emotions in Retail
3.4- Survey of Retail stores to study ESM Model
CHAPTER 4- Case Studies
4.1- Introduction of Case Studies and Methodology
4.2- Case Study 1- Convenience store
4.3- Case Study 2- Specialty Food store
4.4- Case Study 3- Super Market
4.5- Case Study 4- Specialty Fashion store
4.6- Case Study 5- Departmental store
4.7- Case Study 6- Home store
4.8- Case Study 7- Electronics store
4.9- Case Study 8- Automobile Store
4.10- Case Study 9- Travel store
4.11- Inferences of Case Studies
CHAPTER 5- Conclusion
Inferences, Summary and Conclusion
Appendices
Survey Question
Sample Model Store
Review and Feedback
References & Bibliography
List of Figures
I TH-0520 / AGA
Influencing the influenced : understanding customer's buying behaviour to design retail store layouts (softcopy is also available) - 2021 - 126p.
Approval
Acknowledgment
Proposal
CHAPTER 1- Understanding Retail and Retail Environment
1.1-Definitions
1.2-Category of Retail
1.3-Retail Environment
CHAPTER 2- Understanding Customers
2.1- Who Customers Are
2.2- What Customers Want and Why
2.3- How Customers Buy
CHAPTER 3- Mapping Customers Behaviour
3.1- Emotional State Model
3.2- Application of ESM in Retail
3.3- Decoding Customers Emotions in Retail
3.4- Survey of Retail stores to study ESM Model
CHAPTER 4- Case Studies
4.1- Introduction of Case Studies and Methodology
4.2- Case Study 1- Convenience store
4.3- Case Study 2- Specialty Food store
4.4- Case Study 3- Super Market
4.5- Case Study 4- Specialty Fashion store
4.6- Case Study 5- Departmental store
4.7- Case Study 6- Home store
4.8- Case Study 7- Electronics store
4.9- Case Study 8- Automobile Store
4.10- Case Study 9- Travel store
4.11- Inferences of Case Studies
CHAPTER 5- Conclusion
Inferences, Summary and Conclusion
Appendices
Survey Question
Sample Model Store
Review and Feedback
References & Bibliography
List of Figures
I TH-0520 / AGA