CONTENTS 1. Image-Based Culture Advertising and Popular Culture 1 2. The More You Subtract, The More You Add Cutting Girls Down to Size 15 3. Cosmetics : A Clinique Case Study 27 4. Con-fusing Exotica : Producing India in U.S. Advertising 35 5. Advertising and People of Colour 46 6. Current Perspectives on Advertising Images of Disability 60 7. Selling Sexual Subjectivities : Audiences Respond to Gay Window Advertising 72 8. Television Violence : At a Time of Turmoil and Terror 87 9. Advertising and the Construction of Violent White Masculinity : From Eminem to Clinique for Men 101 10. The Mighty Morphin Power Rangers : Tears Voice Concern 116 11. Common Theories of Media Effects : Power Rangers at Pre-school 126 12. Lessons from Littleton: What Congress Doesn't Want to Hear About Youth and Media 153 13. Hidden Politics: Discursive and Institutional Policing of Rap Music 167 14. The Pornography Debates : Beyond Cause and Effect 180 15. Pornography and the Limits of Experimental Research 193 16. Mass Market Romance : Pornography for Women is Different 202 17. Everyday Pornography 216 18. King Kong and The White Woman Hustler Magazine and the Demonization of Black Masculinity 240 19. Gendered Television : Femininity 255 20. Daze of Our Lives: The Soap Opera as Feminine Text 264 21. Women Watching Together: An Ethnographic Study of Korean Soap Opera Fans in the United States 272 22. I Think of them as Friends: Interpersonal Relationships in the Online Community 280 23. No Politics Here: Age and Gender in Soap Opera Cyberfandom 292 Index 305