Encyclopaedia of mass media. Vol.9 : gender class and media (Record no. 61808)
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| 000 -LEADER | |
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| fixed length control field | 02031nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200508s9999||||xx |||||||||||||| ||und|| |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | E-302.23 |
| Item number | MEH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mehta, Malti Ed. |
| 245 #0 - TITLE STATEMENT | |
| Title | Encyclopaedia of mass media. Vol.9 : gender class and media |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sarup Book Pub. Pvt. Ltd. |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii,310p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | CONTENTS 1. Image-Based Culture Advertising and Popular Culture 1 2. The More You Subtract, The More You Add Cutting Girls Down to Size 15 3. Cosmetics : A Clinique Case Study 27 4. Con-fusing Exotica : Producing India in U.S. Advertising 35 5. Advertising and People of Colour 46 6. Current Perspectives on Advertising Images of Disability 60 7. Selling Sexual Subjectivities : Audiences Respond to Gay Window Advertising 72 8. Television Violence : At a Time of Turmoil and Terror 87 9. Advertising and the Construction of Violent White Masculinity : From Eminem to Clinique for Men 101 10. The Mighty Morphin Power Rangers : Tears Voice Concern 116 11. Common Theories of Media Effects : Power Rangers at Pre-school 126 12. Lessons from Littleton: What Congress Doesn't Want to Hear About Youth and Media 153 13. Hidden Politics: Discursive and Institutional Policing of Rap Music 167 14. The Pornography Debates : Beyond Cause and Effect 180 15. Pornography and the Limits of Experimental Research 193 16. Mass Market Romance : Pornography for Women is Different 202 17. Everyday Pornography 216 18. King Kong and The White Woman Hustler Magazine and the Demonization of Black Masculinity 240 19. Gendered Television : Femininity 255 20. Daze of Our Lives: The Soap Opera as Feminine Text 264 21. Women Watching Together: An Ethnographic Study of Korean Soap Opera Fans in the United States 272 22. I Think of them as Friends: Interpersonal Relationships in the Online Community 280 23. No Politics Here: Age and Gender in Soap Opera Cyberfandom 292 Index 305 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sharma, S. R. Ed. |
| 891 ## - Topic | |
| Topic | FAH - MAJ |
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