Encyclopaedia of brand management Vol.1
Material type:
TextPublication details: New Delhi Anmol Pubs. Pvt. Ltd. 2009Description: v,308pDDC classification: - E-658.827 SET
Contents:
CONTENTS Preface vii 1 Introduction to Brand 1 2 Building Successful Brands 38 3 Brand Loyalty 105 4 Brand Equity 135 5 The Internet Explosion 190 6 From Retailing to E-tailing 204 7 The Strategic Role of E-branding 237 Index 305
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CONTENTS Preface vii 1 Introduction to Brand 1 2 Building Successful Brands 38 3 Brand Loyalty 105 4 Brand Equity 135 5 The Internet Explosion 190 6 From Retailing to E-tailing 204 7 The Strategic Role of E-branding 237 Index 305
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