Encyclopaedia of brand management Vol.1

Sethi, Sumit

Encyclopaedia of brand management Vol.1 - New Delhi Anmol Pubs. Pvt. Ltd. 2009 - v,308p.

CONTENTS Preface vii 1 Introduction to Brand 1 2 Building Successful Brands 38 3 Brand Loyalty 105 4 Brand Equity 135 5 The Internet Explosion 190 6 From Retailing to E-tailing 204 7 The Strategic Role of E-branding 237 Index 305

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