Change by design : how design thinking transforms organizations and inspires innovation

By:

Brown, Tim

Contributor(s):

Katz, Barry

Publication details: New York Harper Collins Pub. 2009Description: viii,264,iipISBN:

9780062337382

Subject(s):

DDC classification:

745.4 BRO

Contents:

CONTENS INTRODUCTION : THE POWER OF DESIGN THINKING 1 PART 1 WHAT IS DESIGN THINKING ? 1. Getting under your skin, or, How design thinking is about more than style 13 2. Converting need into demand, or, Putting people first 39 3. A mental matrix, or, "These people have no process!" 63 4. Building to think, or, The power of prototyping 87 5. Returning to the surface, or, The design of experiences 109 6. Spreading the message, or, The importance of storytelling 129 PART 2 WHERE DO WE GO FROM HERE? 7. Design thinking meets the corporation, or, Teaching to fish 155 8. The new social contract, or, We're all in this together 177 9. Design activism, or, Inspiring solutions with global potential 203 10. Designing tomorrow—today 227 Acknowledgements 243 IDEO Project Case Studies 247 Index 253

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	CEPT Library	Faculty of Architecture	745.4 BRO	Available		020102

Total holds: 0

CONTENS
INTRODUCTION : THE POWER OF DESIGN THINKING 1
PART 1 WHAT IS DESIGN THINKING ?
1. Getting under your skin, or, How design thinking is about more than style 13
2. Converting need into demand, or, Putting people first 39
3. A mental matrix, or, "These people have no process!" 63
4. Building to think, or, The power of prototyping 87
5. Returning to the surface, or, The design of experiences 109
6. Spreading the message, or, The importance of storytelling 129
PART 2 WHERE DO WE GO FROM HERE?
7. Design thinking meets the corporation, or, Teaching to fish 155
8. The new social contract, or, We're all in this together 177
9. Design activism, or, Inspiring solutions with global potential 203
10. Designing tomorrow—today 227
Acknowledgements 243
IDEO Project Case Studies 247
Index 253

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