Change by design : how design thinking transforms organizations and inspires innovation
Brown, Tim
Change by design : how design thinking transforms organizations and inspires innovation - New York Harper Collins Pub. 2009 - viii,264,iip.
CONTENS
INTRODUCTION : THE POWER OF DESIGN THINKING 1
PART 1 WHAT IS DESIGN THINKING ?
1. Getting under your skin, or, How design thinking is about more than style 13
2. Converting need into demand, or, Putting people first 39
3. A mental matrix, or, "These people have no process!" 63
4. Building to think, or, The power of prototyping 87
5. Returning to the surface, or, The design of experiences 109
6. Spreading the message, or, The importance of storytelling 129
PART 2 WHERE DO WE GO FROM HERE?
7. Design thinking meets the corporation, or, Teaching to fish 155
8. The new social contract, or, We're all in this together 177
9. Design activism, or, Inspiring solutions with global potential 203
10. Designing tomorrow—today 227
Acknowledgements 243
IDEO Project Case Studies 247
Index 253
9780062337382
745.4 / BRO
Change by design : how design thinking transforms organizations and inspires innovation - New York Harper Collins Pub. 2009 - viii,264,iip.
CONTENS
INTRODUCTION : THE POWER OF DESIGN THINKING 1
PART 1 WHAT IS DESIGN THINKING ?
1. Getting under your skin, or, How design thinking is about more than style 13
2. Converting need into demand, or, Putting people first 39
3. A mental matrix, or, "These people have no process!" 63
4. Building to think, or, The power of prototyping 87
5. Returning to the surface, or, The design of experiences 109
6. Spreading the message, or, The importance of storytelling 129
PART 2 WHERE DO WE GO FROM HERE?
7. Design thinking meets the corporation, or, Teaching to fish 155
8. The new social contract, or, We're all in this together 177
9. Design activism, or, Inspiring solutions with global potential 203
10. Designing tomorrow—today 227
Acknowledgements 243
IDEO Project Case Studies 247
Index 253
9780062337382
745.4 / BRO