CONTENTS
Acknowledgements v
About the Editors vi
Prologue x
SECTION I: FINANCE, ACCOUNTING, BANKING AND INSURANCE
1. Anomalies in Efficient Market Hypothesis and Emergence of Behavioral Finance: A Literature Survey
Amandeep Kaur 3
2. An Empirical Study on Weak-Form of Market Efficiency of Selected Stock Markets
Ritesh Patel and Mitesh Patel 11
3. Are Indian Air Carriers Potential Bankruptcy Candidates?
Vivek Tyagi and Manipadma Datta 22
4. A Study of Personal Financial Planning Process and Socio-Economic Decision-Making in Households
Sweety Shah, Amola Bhatt and Shahir Bhatt 30
5. An Investigation of Day-of-the-Week Effect: A Study
Nikunj Patel 44
6. Effect of the Macroeconomic Variables on Index Return: A Study with Respect to CNX 500
Shantanu Mehta and Punita Rajpurohit 59
7. Impact of Research & Development Expenditure on Value Creation for Shareholders: A Study of Pharmaceutical Industry in India
Deepak Danak 66
8. Correlation of Firm's Performance with Financial Ratios
Nirmal Chandrakant Soni and Shreya Biswas 77
9. Fraud and Forensic Accounting: An Indian Outlook
Ruchita Verma and Urvi Singh 85
10. Impact of Women Empowerment on Strategies of Financial Service Advertising
R.C.S. Rajpurohit and Ruchika Sharma 97
11. Measuring Performance of Banks in India using Data Envelopment Analysis Chetan A. Jhaueri and Pallau Gupta 104
12. Volatility Forecasting and Market Efficiency of SRI Indices: An Empirical Study
Subrata Roy 120
13. Case Study: NSEL Scam: Where the Loopholes Lies?
Sunit Taunk, Nikunj Panchal and Vinod M. Lakhwani 147
14. Value Relevance of Contingent Liabilities: A Study of Pharmaceutical Industry in India
Punita Rajpurohit and Deepak Danak 154
15. A Study: Are Multi-Cap Funds Worth the Risk?
Parag Rijwani 164
16. A Study of Capital Asset Pricing Model (CAPM) on Indian Stocks
Abhishek Sachan 173
17. Comparative Analysis of Cash and Futures Market of India
Naresh N. Poturaju, Vandana N Poturaju and A.K. Asthana 178
18. New Priority Sector Classification: A Boost to Trade, Industry and Society in Challenging and Competitive Environment
Dhanyesh Prabhakaran Pillai 190
19. Sustainable Investment Choices in the Indian Finance Market: A Study of the Problems and Possibilities
Ria Sinha and Manipadma Datta 208
SECTION II: MARKETING AND CONSUMER BEHAVIOUR
20. An Empirical Investigation of Influences of Store Attributes on Patronage Behaviour of Retail Shoppers in Vadodara City of Gujarat State
Parag Sunil Shukla, Parimal H. Vyas and Madhusudan N. Pandya 237
21. Effect of Advertisement on Consumers Buying Behaviour towards Bathing Soap with Special Reference to Consumers in Kottayam District Kerala
Ajai Krishnan G and M. Nandhini 260
22. Quality of Service Rendered by Selected Consumer Durables in Rural Market: An Empirical Study with Reference to Mangaluru District, Karnataka
Prakash H.S. and Mustiary Begum 272
23. Visual Merchandising as Tool for Creating Differentiation for Furniture Outlets: Perceptual Mapping
Neha P. Mehta and Pawan Kumar Chugan 289
24. The Indian Consumer's Perceived Value of Firm's CSR Activities and its Impact on Purchase Behaviour
Pradnya Vishwas Chitrao, B.R. Londhe and Rahul Dhaigude 301
25. Attitude of the Customers Towards Online Banking and Its Implication on Customer Relationship Management in the Banks: An Exploratory Study
Soma Bose Biswas and Nidhi Singh 315
26. Young Consumers' Intention to use Mobile Wallet Services: An Empirical Investigation using UTAUT Model
Vipul Patel 330
27. Study of Ecommerce Business in Japan and India with Specific Details about Rakuten Japan
Pooja Sardeshmukh, Akshaya Kumar Dash and Mattias Hallberg 339
28. Impact of Online Sales Promotion at Each Stage of Buyer Cycle Model: A Study Covering Frequent online Buyers Working in MNCs in India
Kaushikkumar Patel and Tejas Shah 358
29. A Study on Identifying the Shift in Family Buying Structure in Relation to Children
Ankur Amin 377
30. Case Study: Is it All about Better Buying Experience?
Jaidev Poomath 388
31. Emerging Issues in the Marketing and Retailing of Horticultural Commodities in the Indian Market
Sujo Thomas and P.K. Sinha 400
SECTION III: EDUCATION, ETHICS AND HEALTH CARE
32. Building Skills for Tomorrow: Teach India—A Times of India Story
Litty Denis 413
33. Rift between Management Education and Industry Expectations: A Study
Madhuri Jha and Ekta Sharma 419