CONTENTS
Foreword by Dr. Ashok K. Chauhan xvii
Preface xix
PART A SAMSAD-MARKETING
1. Corporate Social Responsibility: A Case Study on Vodafone 3-18
LEELA VEDANTAM AND V. SESHAIAH SHASTHRI
2. Supply Chain Management: A Study of the Indian Food Processing Industry 19-26
AMIT KUMAR DWIVEDI, PUNIT KUMAR DWIVEDI AND NIVEDITA TEWARI
3. DRM or No DRM for Digital Music Lovers and Sellers 27-40
VIVEK PAUL, VANDANA SHARMA AND HIMANSHU CHOUDHARY
4. Aircel: Marketing Strategies of a New Player in the Telecom Market 41-56
CHHABI SINHA CHAVAN
5. The Creation of a Successful Brand: A Case of Indian Premier League 57-65
G.K. SlNHA
6. Corporate Governance in India: Transmission to Transformation 66-79
RAJESH KOTHARI AND NARENDRA SHARMA
7. Raymond's: The Incomplete Saga of 'The Complete Man' 80-89
BILAL MUSTAFA KHAN
8. Unified Access Gateway: Creating New Markets 90-103
ABHIRAJ ANAND, SUJIT KUMAR, MADHUKAR KUMAR
9. Reinventing the LG Brand: A Manifesto for Corporate Brand Management 104-125
BILAL MUSTAFA KHAN
PART B PARISHAD-HR
10. Strategic Human Resource Management and Service Organizations: A Case Study 129-142
PRADEEP KAUTISH
Leadership at All Levels: HR Role 143-147
S.A. UDAY KAILASH
Bharat Sanchar Nigam Limited: The Case of an Underperformer 148-164
PAMELA CHAWLA AND VINAY CHOPRA
Going Beyond Employee Engagement 165-173
ALKA GUPTA AND HEENA VERMA
Assessing the Readiness of an Organization Towards Becoming a Learning Organization: A Case Study of Tata Motors 174-184
TANUSHREE BALUNI AND ANJU YADAV
PART C MANTRANA-FINANCE
Working Capital Management in Agriland Biotech: A Case Study 187-202
D. KUMARA CHARYULU AND AMIT KUMAR DwiVEDI
Pre- and Post-Merger Valuation: A Case Study of Tata-Corus Merger Deal 203-226
SUMEET GUPTA AND NARENDRA SHARMA
Evaluation of Share Prices of Ranbaxy Laboratories 227-241
SMITA KUNDU AND V.K. MITTAL
18. A Critique to Financial Exposures to Market Risks by the Indian Banking Industry: An Empirical Case Study of Profitability Measures in the Banking Industry 242-261
DEEPAK TANDON, NUSRAT JAHAN AND LAXMI JAKHAR
Financial Lessons Learned Over a Period of Time in India 262-272
RAJESH ARORA
PART D PRERNA-GENERAL MANAGEMENT
NPA in Indian Banking Sector: A Case Study 275-289
GAURI MODWEL AND SONIA SINGH
21. Devotional Tourism: An Entrepreneurial Challenge 290-296
RAJEEV SHARMA AND NAVIN SHRIVASTAVA
22. Takeover Blues 297-315
PlERANGELO CERANA AND B.K. SRIVASTAVA
23. The Oil Journey: A Case Study on Entrepreneurship 316-324
R.K. MlTTAL AND MEENAKSHI GANDHI
24. Infosys Technologies: International Strategy and Global Meltdown 325-347
VIPUL KAUSHIK AND SURYANSH MANGUK
25. City Bus Service of Indore 348-365
RAM KUMAR DHURKARI AND N. KRISHNADAS
List of Contributors 367-370
Index 371-376