Cases in management (Record no. 43847)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03304 a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120341586 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.1511 |
| Item number | CHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chauhan, Ashok K. |
| 245 ## - TITLE STATEMENT | |
| Title | Cases in management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PHI learning private limited |
| Date of publication, distribution, etc | 2011 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx,376p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | CONTENTS<br/>Foreword by Dr. Ashok K. Chauhan xvii <br/>Preface xix<br/>PART A SAMSAD-MARKETING<br/>1. Corporate Social Responsibility: A Case Study on Vodafone 3-18<br/>LEELA VEDANTAM AND V. SESHAIAH SHASTHRI<br/>2. Supply Chain Management: A Study of the Indian Food Processing Industry 19-26<br/>AMIT KUMAR DWIVEDI, PUNIT KUMAR DWIVEDI AND NIVEDITA TEWARI <br/>3. DRM or No DRM for Digital Music Lovers and Sellers 27-40<br/>VIVEK PAUL, VANDANA SHARMA AND HIMANSHU CHOUDHARY <br/>4. Aircel: Marketing Strategies of a New Player in the Telecom Market 41-56<br/>CHHABI SINHA CHAVAN<br/>5. The Creation of a Successful Brand: A Case of Indian Premier League 57-65<br/>G.K. SlNHA<br/>6. Corporate Governance in India: Transmission to Transformation 66-79<br/>RAJESH KOTHARI AND NARENDRA SHARMA <br/>7. Raymond's: The Incomplete Saga of 'The Complete Man' 80-89 <br/>BILAL MUSTAFA KHAN <br/>8. Unified Access Gateway: Creating New Markets 90-103<br/>ABHIRAJ ANAND, SUJIT KUMAR, MADHUKAR KUMAR<br/>9. Reinventing the LG Brand: A Manifesto for Corporate Brand Management 104-125<br/>BILAL MUSTAFA KHAN<br/>PART B PARISHAD-HR<br/>10. Strategic Human Resource Management and Service Organizations: A Case Study 129-142<br/>PRADEEP KAUTISH<br/>Leadership at All Levels: HR Role 143-147<br/>S.A. UDAY KAILASH <br/>Bharat Sanchar Nigam Limited: The Case of an Underperformer 148-164<br/>PAMELA CHAWLA AND VINAY CHOPRA<br/>Going Beyond Employee Engagement 165-173<br/>ALKA GUPTA AND HEENA VERMA<br/>Assessing the Readiness of an Organization Towards Becoming a Learning Organization: A Case Study of Tata Motors 174-184<br/>TANUSHREE BALUNI AND ANJU YADAV<br/>PART C MANTRANA-FINANCE<br/>Working Capital Management in Agriland Biotech: A Case Study 187-202<br/>D. KUMARA CHARYULU AND AMIT KUMAR DwiVEDI<br/>Pre- and Post-Merger Valuation: A Case Study of Tata-Corus Merger Deal 203-226<br/>SUMEET GUPTA AND NARENDRA SHARMA<br/>Evaluation of Share Prices of Ranbaxy Laboratories 227-241<br/>SMITA KUNDU AND V.K. MITTAL <br/>18. A Critique to Financial Exposures to Market Risks by the Indian Banking Industry: An Empirical Case Study of Profitability Measures in the Banking Industry 242-261<br/>DEEPAK TANDON, NUSRAT JAHAN AND LAXMI JAKHAR<br/>Financial Lessons Learned Over a Period of Time in India 262-272<br/>RAJESH ARORA<br/>PART D PRERNA-GENERAL MANAGEMENT <br/>NPA in Indian Banking Sector: A Case Study 275-289<br/>GAURI MODWEL AND SONIA SINGH<br/>21. Devotional Tourism: An Entrepreneurial Challenge 290-296<br/>RAJEEV SHARMA AND NAVIN SHRIVASTAVA<br/>22. Takeover Blues 297-315<br/>PlERANGELO CERANA AND B.K. SRIVASTAVA<br/>23. The Oil Journey: A Case Study on Entrepreneurship 316-324<br/>R.K. MlTTAL AND MEENAKSHI GANDHI<br/>24. Infosys Technologies: International Strategy and Global Meltdown 325-347<br/>VIPUL KAUSHIK AND SURYANSH MANGUK <br/>25. City Bus Service of Indore 348-365<br/>RAM KUMAR DHURKARI AND N. KRISHNADAS <br/>List of Contributors 367-370<br/>Index 371-376<br/><br/><br/> |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 44435 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jhajharia, Parul Ed. |
| 890 ## - Country | |
| Country | India |
| 891 ## - Topic | |
| Topic | GRATIS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | CEPT Library | CEPT Library | 17/01/2017 | Gratis | 0.00 | 1 | 658.1511 CHA | 015700 | 04/02/2017 | 28/01/2017 | 0.00 | 29/04/2016 | Book |