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Rural marketing : targeting the non-urban consumer Book

By: Material type: TextTextPublication details: New Delhi Response Books 2007Edition: Ed.2Description: 250pISBN:
  • 8178297493
Subject(s):
DDC classification:
  • 338.18091734 VEL
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Book CEPT Library Faculty of Planning 338.18091734 VEL Available Status:Catalogued;Bill No:969 002468
Total holds: 0

List of Tables 8 List of figures 10 List of Boxes 11 Preface to the Second Edition 14 Preface to the First Edition 1 6 1Rural Marketing: Opportunities and Challenges 19 2Profile of the Rural Market 40 3Rural Consumer 57 4Researching Rural Markets 80 5Value Offering 94 6Communicating in the Rural Market Landscape 110 7Communication: Language and Culture 125 8Operationalising Communication Strategy: 136 Issues and Approaches in Media 9Retailer as a Route to the Rural Market 163 10 Hoots, Melas and Mobile Traders 181 11 Access the Rural Consumer: Emerging Channels 195 12 A Competitive Strategy for Rural Markets Appendix: Reference for Cases on Rural Marketing 240 Bibliography 242 About the Author 250

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