Rural marketing : targeting the non-urban consumer (Record no. 29596)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01168nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8178297493 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.18091734 |
| Item number | VEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Velayudhan, Sanal Kumar |
| 245 ## - TITLE STATEMENT | |
| Title | Rural marketing : targeting the non-urban consumer |
| Medium | Book |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed.2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Response Books |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 250p. |
| 500 ## - GENERAL NOTE | |
| General note | List of Tables 8 List of figures 10 List of Boxes 11 Preface to the Second Edition 14 Preface to the First Edition 1 6 1Rural Marketing: Opportunities and Challenges 19 2Profile of the Rural Market 40 3Rural Consumer 57 4Researching Rural Markets 80 5Value Offering 94 6Communicating in the Rural Market Landscape 110 7Communication: Language and Culture 125 8Operationalising Communication Strategy: 136 Issues and Approaches in Media 9Retailer as a Route to the Rural Market 163 10 Hoots, Melas and Mobile Traders 181 11 Access the Rural Consumer: Emerging Channels 195 12 A Competitive Strategy for Rural Markets Appendix: Reference for Cases on Rural Marketing 240 Bibliography 242 About the Author 250 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 42371 |
| 890 ## - Country | |
| Country | India |
| 891 ## - Topic | |
| Topic | FP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Faculty of Planning | CEPT Library | CEPT Library | 24/01/2008 | Astha Book Agency | 295.00 | 1 | 338.18091734 VEL | 002468 | 08/03/2018 | 21/02/2018 | 30/08/2013 | Book | Status:Catalogued;Bill No:969 |