Function follows strategy : architects' strategies from the fifties to the present

By:

Pou, Eduard Sancho

Publication details: Munich Edition Detail 2015Description: 192pISBN:

9783955531966

Subject(s):

DDC classification:

720.1 POU

Contents:

CONTENTS Preface 6 Prologue 8 Introduction 10 Marketing: how to sell according to the rules of marketing 20 Icons: How to sell architecture through iconic buildings and familiar images 46 Politics: How to recognize the people and problems behind the figures and graphics 70 Throng: ideas for a fast-growing population (Is there a model that can be repeated at will?) 92 Developer: the attempt to generate demand, or the architect as project developer 110 No1 : making the rules 134 Outlook 162 Epilogue 172 Interview 174 Appendix 184

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	CEPT Library	Faculty of Architecture	720.1 POU	Available		020176

Total holds: 0

CONTENTS
Preface 6
Prologue 8
Introduction 10
Marketing: how to sell according to the rules of marketing 20
Icons: How to sell architecture through iconic buildings and familiar images 46
Politics: How to recognize the people and problems behind the figures and graphics 70
Throng: ideas for a fast-growing population (Is there a model that can be repeated at will?) 92
Developer: the attempt to generate demand, or the architect as project developer 110
No1 : making the rules 134
Outlook 162
Epilogue 172
Interview 174
Appendix 184

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