Function follows strategy : architects' strategies from the fifties to the present
Pou, Eduard Sancho
Function follows strategy : architects' strategies from the fifties to the present - Munich Edition Detail 2015 - 192p.
CONTENTS
Preface 6
Prologue 8
Introduction 10
Marketing: how to sell according to the rules of marketing 20
Icons: How to sell architecture through iconic buildings and familiar images 46
Politics: How to recognize the people and problems behind the figures and graphics 70
Throng: ideas for a fast-growing population (Is there a model that can be repeated at will?) 92
Developer: the attempt to generate demand, or the architect as project developer 110
No1 : making the rules 134
Outlook 162
Epilogue 172
Interview 174
Appendix 184
9783955531966
720.1 / POU
Function follows strategy : architects' strategies from the fifties to the present - Munich Edition Detail 2015 - 192p.
CONTENTS
Preface 6
Prologue 8
Introduction 10
Marketing: how to sell according to the rules of marketing 20
Icons: How to sell architecture through iconic buildings and familiar images 46
Politics: How to recognize the people and problems behind the figures and graphics 70
Throng: ideas for a fast-growing population (Is there a model that can be repeated at will?) 92
Developer: the attempt to generate demand, or the architect as project developer 110
No1 : making the rules 134
Outlook 162
Epilogue 172
Interview 174
Appendix 184
9783955531966
720.1 / POU