Harvard business review on emerging markets

Material type: Text

TextSeries: Harvard business review paperback seriesPublication details: Boston Harvard Business School Press 2008Description: ix,214pISBN:

1422126498

Subject(s):

DDC classification:

658.8

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Book	CEPT Library	Faculty of Architecture	658.8	Available	Status:Catalogued;Bill No:IN268		005587

Total holds: 0

CONTENTS Local Memoirs of a Global Manager 1 Gurcharan Das Managing Risk in an Unstable World 23 Ian Bremmer Serving the World's Poor, Profitably 45 C.K. Prahalad and Allen Hammond The Battle for China's Good-Enough Market 71 Orit Gadiesh, Philip Leung, and Till Vestring Strategies That Fit Emerging Markets 95 Tarun Khanna, Krishna G. Palepu, and Jayant Sinha Emerging Giants: Building World Class Companies in Developing Countries 131 Tarun Khanna and Krishna G. Palepu Inside the Mind of the Chinese Consumer 153 William McEwen, Xiaoguang Fang, Chuanping Zhang, and Richard Burkholder Cocreating Business's New Social Compact 173 Jeb Brugmann and C.K. Prahalad About the Contributors 201 Index 203

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