Harvard business review on emerging markets
Harvard business review on emerging markets
- Boston Harvard Business School Press 2008
- ix,214p.
- Harvard business review paperback series .
CONTENTS Local Memoirs of a Global Manager 1 Gurcharan Das Managing Risk in an Unstable World 23 Ian Bremmer Serving the World's Poor, Profitably 45 C.K. Prahalad and Allen Hammond The Battle for China's Good-Enough Market 71 Orit Gadiesh, Philip Leung, and Till Vestring Strategies That Fit Emerging Markets 95 Tarun Khanna, Krishna G. Palepu, and Jayant Sinha Emerging Giants: Building World Class Companies in Developing Countries 131 Tarun Khanna and Krishna G. Palepu Inside the Mind of the Chinese Consumer 153 William McEwen, Xiaoguang Fang, Chuanping Zhang, and Richard Burkholder Cocreating Business's New Social Compact 173 Jeb Brugmann and C.K. Prahalad About the Contributors 201 Index 203
1422126498
Balance of payments Developing countries
Commerce
International business enterprises
Brazil -- Rio de Janeiro
Developing countries -- Urban regions -- Housing
Brazil
658.8
CONTENTS Local Memoirs of a Global Manager 1 Gurcharan Das Managing Risk in an Unstable World 23 Ian Bremmer Serving the World's Poor, Profitably 45 C.K. Prahalad and Allen Hammond The Battle for China's Good-Enough Market 71 Orit Gadiesh, Philip Leung, and Till Vestring Strategies That Fit Emerging Markets 95 Tarun Khanna, Krishna G. Palepu, and Jayant Sinha Emerging Giants: Building World Class Companies in Developing Countries 131 Tarun Khanna and Krishna G. Palepu Inside the Mind of the Chinese Consumer 153 William McEwen, Xiaoguang Fang, Chuanping Zhang, and Richard Burkholder Cocreating Business's New Social Compact 173 Jeb Brugmann and C.K. Prahalad About the Contributors 201 Index 203
1422126498
Balance of payments Developing countries
Commerce
International business enterprises
Brazil -- Rio de Janeiro
Developing countries -- Urban regions -- Housing
Brazil
658.8