E-commerce : business, technology, society

By:

Laudon, Kenneth C

Contributor(s):

Traver, Carol Guercio

Material type: Text

TextPublication details: Delhi Dorling Kindersley (India) Pvt. Ltd. 2010Edition: Ed. 4Description: xxxiv,809,51pISBN:

8131725413

DDC classification:

658.4038 LAU

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Book	CEPT Library	Faculty of Architecture	658.4038 LAU	Available	Status:Catalogued;Bill No:111		006923

Total holds: 0

CONTENTS PART 1 : Introduction to E-commerce THE REVOLUTION IS JUST BEGINNING 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS 62 PART 2 : Technology Infrastructure for E-commerce THE INTERNET AND WORLD WIDE WEB: E-COMMERCE INFRASTRUCTURE 118 BUILDING AN E-COMMERCE WEB SITE 196 ONLINE SECURITY AND PAYMENT SYSTEMS 254 PART 3 : Business Concepts and Social Issues E-COMMERCE MARKETING CONCEPTS 332 E-COMMERCE MARKETING COMMUNICATIONS 414 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE 476 PART 4 : E-commerce in Action ONLINE RETAILING AND SERVICES 546 ONLINE CONTENT AND MEDIA 628 SOCIAL NETWORKS, AUCTIONS, AND PORTALS 694 B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE 750

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