E-commerce : business, technology, society
Laudon, Kenneth C.
E-commerce : business, technology, society - Ed. 4 - Delhi Dorling Kindersley (India) Pvt. Ltd. 2010 - xxxiv,809,51p.
CONTENTS PART 1 : Introduction to E-commerce THE REVOLUTION IS JUST BEGINNING 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS 62 PART 2 : Technology Infrastructure for E-commerce THE INTERNET AND WORLD WIDE WEB: E-COMMERCE INFRASTRUCTURE 118 BUILDING AN E-COMMERCE WEB SITE 196 ONLINE SECURITY AND PAYMENT SYSTEMS 254 PART 3 : Business Concepts and Social Issues E-COMMERCE MARKETING CONCEPTS 332 E-COMMERCE MARKETING COMMUNICATIONS 414 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE 476 PART 4 : E-commerce in Action ONLINE RETAILING AND SERVICES 546 ONLINE CONTENT AND MEDIA 628 SOCIAL NETWORKS, AUCTIONS, AND PORTALS 694 B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE 750
8131725413
658.4038 / LAU
E-commerce : business, technology, society - Ed. 4 - Delhi Dorling Kindersley (India) Pvt. Ltd. 2010 - xxxiv,809,51p.
CONTENTS PART 1 : Introduction to E-commerce THE REVOLUTION IS JUST BEGINNING 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS 62 PART 2 : Technology Infrastructure for E-commerce THE INTERNET AND WORLD WIDE WEB: E-COMMERCE INFRASTRUCTURE 118 BUILDING AN E-COMMERCE WEB SITE 196 ONLINE SECURITY AND PAYMENT SYSTEMS 254 PART 3 : Business Concepts and Social Issues E-COMMERCE MARKETING CONCEPTS 332 E-COMMERCE MARKETING COMMUNICATIONS 414 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE 476 PART 4 : E-commerce in Action ONLINE RETAILING AND SERVICES 546 ONLINE CONTENT AND MEDIA 628 SOCIAL NETWORKS, AUCTIONS, AND PORTALS 694 B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE 750
8131725413
658.4038 / LAU