Creative's guide to starting a business how to turn your talent into a career

By:

Kelsall, Harriet

Publication details: London Robinson 2018Description: xiii,210pISBN:

9781472141095

DDC classification:

745.20285 KEL

Contents:

Contents Foreword by Shima Barakat ix Preface xiii 1.Can anyone start a business? 1 2.When is the best time to start a business? 16 3. Defining success 26 4. Creating your product idea 41 5. Identifying your market 56 6. Reaching your customers 64 7. Researching your competition 90 8. Pricing 97 9. Money 112 10. Testing your market 122 11.Marketing your business 126 12. Creating a business plan 142 13. Business advice 149 14. Persevering 160 15. Changing direction 168 16. Dealing with success 174 Contributor Biographies 186 Index 201

List(s) this item appears in: Display of New Collection of Design Books - 2024

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	CEPT Library	Faculty of Design	745.20285 KEL	Available		025942

Total holds: 0

Contents
Foreword by Shima Barakat ix
Preface xiii
1.Can anyone start a business? 1
2.When is the best time to start a business? 16
3. Defining success 26
4. Creating your product idea 41
5. Identifying your market 56
6. Reaching your customers 64
7. Researching your competition 90
8. Pricing 97
9. Money 112
10. Testing your market 122
11.Marketing your business 126
12. Creating a business plan 142
13. Business advice 149
14. Persevering 160
15. Changing direction 168
16. Dealing with success 174
Contributor Biographies 186
Index 201

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